Projects

New product introduction Open Options successfully helped a major manufacturer anticipate how consumers and competitors would react to a new, larger product. This new product originally caused concerns throughout the organization due to its use of a non-traditional technology.

Disruptive technology Driven by environmental concerns, a company faced a barrage of choices over whether to buy a startup with new disruptive technology, partner with the same startup, or develop a competitor in-house. They also needed to predict competitors’ actions and responses. Open Options successfully developed a strategic action plan to deal with the introduction of the new technology.

Pricing A Fortune 500 manufacturer engaged Open Options to develop a tiered price strategy for their products designed to avoid a price war. The manufacturer is vigorously pursuing the recommendations.

Single competitor Open Options worked with the leadership of a niche manufacturer to determine pricing and product mix while anticipating the reactions of their only significant competitor.

Evolving markets A world leading technology company turned to Open Options in order to fine tune its Linux strategy.

Competitive positioning A competitor’s product aimed at a specific ethnic market was taking market share away from a consumer packaged goods company. This company approached Open Options to develop a plan to take back market share. Open Options created a strategy that involved regional pricing and identification of a hidden ally in the form of a major retailer.

Competitive pressure Open Options helped a financial services company whose third place share of the market was dwarfed by two larger competitors. It was revealed that the client was in danger of rapidly losing market share or starting a price war if they moved away from the dominant player’s pricing. The solution was to innovate with niche features of their products and focus on cutting operational costs to increase profitability.

Dealing with foreign competitors A US company turned to Open Options when a larger foreign competitor began planning to enter the American market. Open Options developed a strategy that stalled the foreign competitor’s market entry and improved the client’s position against other domestic competitors.